The Process: Crispy chili oil has become a major culinary trend — but until now, there wasn’t an organic option on the market. Amaizin, committed to bringing organic and great flavors from all over the world, was ready to change that. As they prepared to launch the first-ever organic crispy chili oil, they needed standout visual content to spark interest, educate consumers on the versatility of the product through recipe pairings, and support their digital ad campaign.
The Results: A full suite of assets, with photo and video proofs delivered within 3 business days from product shipment to support the time-sensitive product launch.
Product Photography - Hero shots that showcase the deliciousness of this product through action movements such as dips and drips
Recipe Pairing and Photography - Developed versatile serving suggestions (such as avocado toast, pasta, and dumplings) and photographed them in a way that is on brand: colorful, playful, and absolutely delicious
Video Content - Ad-ready video clips in various orientations, complete with hooks and optimized to increase product and brand awareness (to be added here once the client has published the videos)
What the Client Said
"The assets that Jem delivered for our product launch look GREAT! We’re very pleased with them. Really happy with our collaboration. It’s Amaizin! 😊"
-Sophie van Hazendonk, Brand Manager
"Dear Jem, just a quick note to say that I really LOVE the content you have created for Crispy Chili Oil. I know you are still finalising everything with Sophie, but wanted to say: Well done!"
-Martijn van Kesteren, Head of Marketing