The Process
De Notenshop, a leading Dutch e-commerce brand known for high-quality nuts, seeds, dried fruits, chocolate, and baking products, needed consistent, on-brand content to keep their audience engaged across their website and social media channels.

They partnered with me to create a monthly recipe and accompanying visuals that get viewers engaged. More importantly, I created accessible plant-based dishes that their audience actually wants to make (instead of something that looks good 'for the gram' but is very impractical to make at home), to help De Notenshop boost their sales, instead of 'just' having an aesthetic Instagram feed.

The Results
- Unique and seasonal recipes tailored to De Notenshop's product line
- Each recipe was styled and shot in a visually appealing, brand-aligned way to ensure they perform across channels
- By working on a monthly schedule, De Notenshop always has fresh assets ready to post, supporting their marketing team year-round
Lavender Matcha Latte - Jem Mantiri
Lavender Matcha Latte - Jem Mantiri
Matcha Affogato - Vegan Recipe Development
Matcha Affogato - Vegan Recipe Development
Valentine's Overnight Oats - Food Stylist Netherlands
Valentine's Overnight Oats - Food Stylist Netherlands
Black Rice Sushi
Black Rice Sushi
Lavender Simple Syrup
Lavender Simple Syrup
Chickpea Lettuce Wraps
Chickpea Lettuce Wraps
Black Rice Sushi - Dutch Food Stylist
Black Rice Sushi - Dutch Food Stylist
Chocolate Grapes - Dutch Food Photographer
Chocolate Grapes - Dutch Food Photographer
Vegan Chickpea Sandwich - Commercial Food Photographer
Vegan Chickpea Sandwich - Commercial Food Photographer
Easter Granola Cups - Jem Mantiri
Easter Granola Cups - Jem Mantiri
Lavender Simple Syrup - Advertorial Photographer
Lavender Simple Syrup - Advertorial Photographer
Orange Chocolate Mousse - Food Stylist Netherlands
Orange Chocolate Mousse - Food Stylist Netherlands
What the Client Said
"De langdurige samenwerking is erg prettig en helpt ons om het hele jaar door in te spelen op de seizoenen, van frisse lenterecepten tot warme winterinspiratie. Zo zorgen we er samen voor dat De Notenshop in elk seizoen beschikt over passende, relevante content!"
Translated: The long-term collaboration is very pleasant and helps us respond to the seasons throughout the year, from fresh spring recipes to cozy winter inspiration. Together, we ensure that De Notenshop has suitable, relevant content for every season!
-De Notenshop Marketing Team

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