The Process:
TUKU Coffee, a well-known Indonesian coffee chain, expanded to Amsterdam and needed visuals that introduced the brand while staying true to its storytelling-driven identity.
TUKU Coffee, a well-known Indonesian coffee chain, expanded to Amsterdam and needed visuals that introduced the brand while staying true to its storytelling-driven identity.
As an Amsterdam food photographer, we created a menu and lifestyle shoot using the café's own interior, furniture, and team to capture the warmth and authenticity behind the brand, while leaving space in each photo for the storytelling copy used across their marketing.
The Results:
A professional and cohesive suite of assets that cover their menu, from bestsellers to seasonal products, photographed and delivered that feels truly on-brand, something that is very important for multinational chains.
A professional and cohesive suite of assets that cover their menu, from bestsellers to seasonal products, photographed and delivered that feels truly on-brand, something that is very important for multinational chains.
With ample space for texts, the brand was able to further attract both the Indonesian diaspora in Amsterdam and the Netherlands, along with the local audience.
Amsterdam food photographer's work for TUKU De Hallen.
Indonesian soto menu shoot, taken by an Amsterdam restaurant photographer.
Pour shot for an Amsterdam cafe.
Rendang broodje/sandwich, taken by an Amsterdam food photographer.
Banana bread menu photo for TUKU coffee Amsterdam.
Coffee beans product photo, for an Indonesian brand in the Netherlands.
Warm coffee drink photo for an Amsterdam cafe.
Pour shot of TUKU coffee's signature product.
Pastry photography for an Amsterdam cafe.
Baked goods photography for TUKU coffee, an Amsterdam cafe.
Indonesian yellow soup, photographed by an Amsterdam food photographer.
Eggplant pamersan sandwich menu shoot in Amsterdam.
Tempeh sandwich menu shoot, taken by an Amsterdam food photographer.
Lemongrass iced tea menu photography.
Coffee bean bag, product shot in Amsterdam.
What the Client Said
"I worked with Jem for a Product Photoshoot at TUKU De Hallen! So grateful that Jem is a complete professional and such a great person to work with, with her personality and great preparations. She understood the brief completely and very accommodating."
- Eleonora Ancilla, Global Brand & Culture Strategist
Want to work with a food photographer who "understood the brief completely" and is "a complete professional and such a great person to work with"?
Book a free discovery call to see if we could be a good match!
Book a free discovery call to see if we could be a good match!
