The Process:
As a completely new brand entering the market with a yet-to-be-seen product in the Dutch market, Coconow needed visuals that would both stop the scroll and educate audiences on what the product is: something refreshing, delicious, and nourishing.
As a completely new brand entering the market with a yet-to-be-seen product in the Dutch market, Coconow needed visuals that would both stop the scroll and educate audiences on what the product is: something refreshing, delicious, and nourishing.
We developed a creative strategy to create visuals that target their key audience groups, each with distinct food styling:
- Restaurants: Menu-style images plus takeaway scenes to support B2B sales.
- Wellness Resorts: Post-yoga and sauna-inspired settings to show managers how the product fits into their resorts.
- Beach Clubs: A tropical “day by the beach” shoot, recreated entirely in-studio to avoid travel while maintaining the beach atmosphere.
- Educational Video: Showing how to consume the product best: first served whole, the refreshing natural coconut water inside, and the edible and tasty coconut flesh inside!
The Results:
A complete library of launch-ready photo and video & GIF assets tailored to each audience segment. These visuals helped Coconow clearly communicate what makes their product unique and irresistible and equipped them with a powerful toolkit to pitch and close new deals after launch.
A complete library of launch-ready photo and video & GIF assets tailored to each audience segment. These visuals helped Coconow clearly communicate what makes their product unique and irresistible and equipped them with a powerful toolkit to pitch and close new deals after launch.
yoga scene - Dutch product photographer
restaurant menu shot - Rotterdam food photographer
sauna shot - Amsterdam product photographer
beach scene for Coconow
cocktail menu inspiration for Coconow
refreshing Coconow shot - Dutch food photographer
What the Client Said
⭐️⭐️⭐️⭐️⭐️
"I didn’t expect the photoshoot to be this smooth — Jem made everything feel relaxed and fun. She understood our brand right away and added her own ideas that made the visuals come alive. It never felt forced or staged, just very real. I had different ideas during the way and Jem made them become true. It was a great experience along the way!"
- Anh Nguyen, Co-founder
