The Process: 3Bears, a German B Corp brand, was launching a new flavor: Cinnamon Roll Overnight Oats. They wanted crave-worthy yet cohesive photos that match their existing assets.
The Results: Launch-ready photos delivered within 3 business days from the shooting day, described by the client as a "smooth and fun experience". 
Key highlights include:
Expert Food Styling
 while still evoking indulgence that gets people to go from liking the photos to actually buying their product.
📸 On-Brand Photography
Lighting, props, and mood aligned with 3Bears’ visual identity, with extra negative space for campaign text, which the team often adds.
💻 Collaborative Remote Workflow
The 3Bears team joined the shoot remotely, allowing real-time adjustments and ensuring the visuals matched their vision and even exceeded expectations.
3Bears cinnamon rolls overnight oats - Nederlandse foodfotograaf
3Bears cinnamon rolls overnight oats - Nederlandse foodfotograaf
cinnamon overnight oats
cinnamon overnight oats
cinnamon rolls overnight oats in a playful jar
cinnamon rolls overnight oats in a playful jar
holding a jar of overnight oats - Nederland foodfotograaf
holding a jar of overnight oats - Nederland foodfotograaf
holding a jar of overnight oats
holding a jar of overnight oats
cinnamon rolls overnight oats - Netherlands food photographer
cinnamon rolls overnight oats - Netherlands food photographer
styled overnight oats jar
styled overnight oats jar
overnight oats jar with a positive writing - Dutch food photographer
overnight oats jar with a positive writing - Dutch food photographer
3Bears overnight oats cinnamon rolls with packaging
3Bears overnight oats cinnamon rolls with packaging
What the Client Said
"Working with Jem was such a smooth and fun experience – she immediately understood our brand and vibe. Jem followed our briefing to the point while also bringing in her own creative ideas. We loved how effortless the process felt, and the photos capture 3Bears perfectly. They’ll be key visuals for our new product launches at 3Bears."
- Julia Wellenhofer, Social Media & Content Manager
Cinnamon rolls overnight oats
Cinnamon rolls overnight oats
Layered cinnamon overnight oats - Nederlandse foodstylist
Layered cinnamon overnight oats - Nederlandse foodstylist
Digging into cinnamon oats - Amsterdam foodfotograaf
Digging into cinnamon oats - Amsterdam foodfotograaf
hero shot of cinnamon roll oats with delicious drips
hero shot of cinnamon roll oats with delicious drips
cinnamon overnight oats with 3 cinnamon rolls
cinnamon overnight oats with 3 cinnamon rolls
3Bears cinnamon overnight oats - Amsterdam food photographer
3Bears cinnamon overnight oats - Amsterdam food photographer
And some samples of how 3Bears added text to these photos
Photos of cinnamon overnight oats taken by Jem, a Dutch food photographer, overlaid with texts.
Want photos like these for your next product launch?
Book a free discovery call
so I can learn more about your needs and discuss how I can help!
For any other questions, e-mail me at hello@jemantiri.com or submit them via the Contact Form!

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